Magnificent Bastard

Wednesday, October 22, 2014

Ask the MB: Kickstarter Underwear

What American men need now: Grocery lists on their wrists
What American men need now: Grocery lists on their wrists
Q: I was randomly looking through Kickstarter today and saw this: American-made, American-grown underwear. What do you think?
—Brian in Seattle


A: In a world where over 56,000 people have pledged over $8.3 million for a clunky wrist device that looks like a Swatch humped a Skycaddie, you'd think American-made (and American-grown, as you astutely point out) undies would generate at least, say, half a mil, right?

No, but a still-impressive $163K has been pledged for Jake Bronstein's Flint and Tinder to make classic briefs, straight-leg boxers, and boxer-briefs at a California clothing factory powered partially by the sun.

While we're opposed to boxer-briefs with leg bands, and "tighty whities" violate our guidelines on testicle-constricting underwear, the boxers look worth the modest investment. We're in.

Earlier: The Magnificent Bastard Underwear Guide

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BETA

Negroni

The classic Negroni is simply equal parts gin, Campari, and sweet vermouth. You can do better.

  • 5 parts Plymouth gin
  • 2 parts Campari
  • 1 part Pimm's No. 1 Cup
  • 1 part sweet vermouth
  • 1 part dry vermouth
  • 2 dashes of orange bitters

Quick shake or stir and pour into chilled Martini glass. Garnish with an orange twist.


In-Depth Negroni Coverage:

Magnificent Bartender: Negroni

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