Magnificent Bastard

Thursday, August 21, 2014

The MB Shop: Ties, Belts, and Other Products You May Find Disagreeable to Live Without.  SHOP NOW

Ask the MB: Kickstarter Underwear

What American men need now: Grocery lists on their wrists
What American men need now: Grocery lists on their wrists
Q: I was randomly looking through Kickstarter today and saw this: American-made, American-grown underwear. What do you think?
—Brian in Seattle


A: In a world where over 56,000 people have pledged over $8.3 million for a clunky wrist device that looks like a Swatch humped a Skycaddie, you'd think American-made (and American-grown, as you astutely point out) undies would generate at least, say, half a mil, right?

No, but a still-impressive $163K has been pledged for Jake Bronstein's Flint and Tinder to make classic briefs, straight-leg boxers, and boxer-briefs at a California clothing factory powered partially by the sun.

While we're opposed to boxer-briefs with leg bands, and "tighty whities" violate our guidelines on testicle-constricting underwear, the boxers look worth the modest investment. We're in.

Earlier: The Magnificent Bastard Underwear Guide

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