Magnificent Bastard

Friday, October 24, 2014

Ask the MB: Giant Logos. Safe or Unsafe?

Ask the MB: Giant Logos. Safe or Unsafe?
Why are Earth's polo shirt logos morphing into giant mutant cartoons? Am I in any danger?
--Owen


Owen, we assume you're talking about Lacoste's oversized reptiles and Ralph Lauren's iconic equestrian, which in recent years has grown bigger than most real-life jockeys.

In the case of Lacoste, as long you don't mind looking like the world's biggest three-year-old, there is no real danger. Ralph Lauren, on the other hand, has essentially created the preppy version of Ed Hardy shirts with his Big Pony and Rugby lines. If you ask us, one giant logo per polo shirt is one too many. Clutter things up with stripes, patches, flags, and other Anglophilic flair (TTH edition) and you've got a look that shouts "Muffy says no penilingus unless we rent in Sagaponack, but my heart is at the Jersey Shore." Keep your distance from these things -- second-hand toolbagism is a very real possibility.

POURCAST

BETA

Boulevardier

  • 1 1/2 oz bourbon
  • 1 oz Campari
  • 1 oz sweet vermouth, preferably Carpano Antica

Stir over ice, strain into a chilled cocktail glass, and garnish with a cherry.


In-Depth Boulevardier Coverage:

MB Holiday Cocktail Guide

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