Magnificent Bastard

Sunday, January 25, 2015

Ask the MB: J.Crew's Mougin & Piquard Watch

Real breasts
Real breasts
Q: Just saw on J.Crew's website that J.Crew has teamed with Tourneau to create a watch by former watch makers Mougin & Piquard. I think it would be a great watch to add to the collection. What's your opinion on how MB it is and is it worth the $425 price tag?
—Zack


A: Normally we're in favor of watches made by defunct Swiss manufacturers that require a pronunciation guide — it's pronounced mooj-awe and peek-are — but this watch is a definite pass. It's ironic that J.Crew is resurrecting a brand that was killed off by the quartz movement craze of the '70s, yet with Tourneau's help fits this watch with a quartz movement!

We've said it before, but quartz vs. a mechanical movement is the equivalent of motorboats vs. sailboats, or gas fireplaces vs. wood fireplaces, or fake breasts vs. real breasts. It's a corollary to the long-standing MB principle of organic materials. For around $300 you can get a decent Swiss-made military-inspired mechanical watch and save enough money to buy a cord of firewood.

ELSEWHERE: The "quartz crisis" that laid waste to Mougin & Picard and many other Swiss mechanical watch manufacuters.

POURCAST

BETA

Sazerac

  • 3 shots rye whiskey (or to taste)
  • 1 sugar cube
  • Peychaud's Bitters
  • quarter shot of Absinthe
  • lemon twist

Soak the sugar cube with the bitters and place in the bottom of a highball glass. Mash with the back of a spoon (or muddler, which we hope has not been used to make a Mojito), add the rye whiskey and fill the glass with ice. Stir for about 30 seconds and then strain into another lowball glass that has been rinsed with Absinthe and filled about halfway with ice. Garnish with a lemon twist.


In-Depth Sazerac Coverage:

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