Magnificent Bastard

Friday, September 22, 2017



Ask the MB: Shinola Watches

A $500 quartz Shinola (left) and a $325 mechanical O@W (right)
A $500 quartz Shinola (left) and a $325 mechanical O@W (right)

Q: We are supposed to be excited about Shinola watches but nearly all models run over the MB 40mm principle. Is it then, shit?
—AD

A: Shinola has 127 watches for sale on their site and 29 are at the MB-approved 40mm case size or smaller. Given the dramatic watch size inflation of the past decade — thanks Arnold Schwarzenegger — Shinola's 23% stake in ≤ 40mm watches is something Janet Yellen would admire.

Where Shinola deserves to get labeled as shit is in its value. The cheapest watch they sell is the $500 36mm Runwell. Anyone who would pay $500 (at the minimum) for a quartz watch constructed primarily of Chinese parts (but assembled in Detroit!) doesn't know his ass from his elbow, or even from a hole in the ground.

(We've said this before, but not since 2010: A quartz movement vs. a mechanical movement is the equivalent of motorboats vs. sailboats, gas fireplaces vs. wood fireplaces, or fake breasts vs. real breasts. Naturally, the latter is always better.)

So, AD — and anyone else out there in the market for a new timepiece — save yourself $175 and wrap this 36mm Ollech & Wajs mechanical, military-style watch around your wrist. It's high-quality Swiss-made gear that will likely last your lifetime, and shines the floor with any watch from Shinola.

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