Magnificent Bastard

Wednesday, September 17, 2014

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Maxim Magazine Now 50% Less Embarrassing to Be Seen Reading

<em>Maxim</em> Magazine Now 50% Less Embarrassing to Be Seen Reading
We've always considered Maxim to be GQ's younger, hornier, mildly retarded brother. However, late last year they redesigned and hired a new editorial director. In spite of the black shirt, James Kaminsky is making a pretty damn good magazine. Only one page of fashion. And yes, some Maxim staples like cars and chicks. The rest is a funny and surprisingly intelligent guy-focused take on the pop-culture zeitgeist.

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Negroni

The classic Negroni is simply equal parts gin, Campari, and sweet vermouth. You can do better.

  • 5 parts Plymouth gin
  • 2 parts Campari
  • 1 part Pimm's No. 1 Cup
  • 1 part sweet vermouth
  • 1 part dry vermouth
  • 2 dashes of orange bitters

Quick shake or stir and pour into chilled Martini glass. Garnish with an orange twist.


In-Depth Negroni Coverage:

Magnificent Bartender: Negroni

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