Magnificent Bastard

Friday, August 29, 2014

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Maxim Magazine Now 50% Less Embarrassing to Be Seen Reading

<em>Maxim</em> Magazine Now 50% Less Embarrassing to Be Seen Reading
We've always considered Maxim to be GQ's younger, hornier, mildly retarded brother. However, late last year they redesigned and hired a new editorial director. In spite of the black shirt, James Kaminsky is making a pretty damn good magazine. Only one page of fashion. And yes, some Maxim staples like cars and chicks. The rest is a funny and surprisingly intelligent guy-focused take on the pop-culture zeitgeist.

POURCAST

BETA

Southside (MB-Bastardized)

  • 2 oz gin
  • 1 oz fresh lemon juice
  • 1 sugar cube (or half teaspoon simple sugar)
  • soda water (if desired)

Place the sugar cube at the bottom of a lowball glass, add the fresh lemon juice, and mash with the back of a spoon. Fill two-thirds with ice and the gin and stir for at least 30 seconds. Add soda water, if desired, and give a quick stir. Garnish with a lemon wedge.


In-Depth Southside (MB-Bastardized) Coverage:

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