As we said in the intro we're starting with shirts. The target archetype is "urban landed gentry," which in terms of shirts calls for plaids, so we went for three plaids and a casual-ish white dress shirt as a necessity for when he wears a tie.
1. Aspesi is an MB favorite, and we scored this large-scale plaid for $52. Had we waited a bit longer we could've gotten it for just 29 bucks, where it's at now. Aspesi's sizing is all over the place but in this case an L fit the client well. (He's 5' 10", 185 lbs.)
2. When we think of Brooks Brothers we don't think of plaids quite this involved, but this fits our bill, and also Dave (client). Marked "slim," its USA-style fit was more roomy than most Italian brands' regular. $41.
3. Growing up we could only find Wrangler at Fleet Farm, but in the past couple of years the iconic brand's been showing up on designer sites like YOOX and ASOS. What took so long?! This shirt was $75, and rounds out our plaid collection. Runs a little small.
4. Back during the Bush 43 Administration Marc Jacobs made dress/casual white shirts for his discount "Jacobs by Marc Jacobs for Marc Jacobs" line. But these shirts were no joke, with sewn collars and shanked buttons. We liked them so much we bought 15, and sold one of the NOS to our client for what we paid, $58. (Side note: Marc Jacobs is planning to resurrect a discount line called "The Marc Jacobs," set for release in fall 2019.)
We Threw These Back
1, 2 Deperlu and Xacus are two reasons why we're in love with YOOX. Both are smallish Italian brands most people have never heard of that make clothes you'll never see on anyone else. The issue is that, being Italian, the fit is Italian, which means if you're not an athlete on a restricted Mediterranean diet you may feel like a kielbasa and the shirt is the casing.
UP NEXT: Sweaters. Plus a tool to help our client get dressed every day at the click of a button.