Magnificent Bastard

Tuesday, February 4, 2025



Ask the MB: Tag Heuer and Ruby Helmets

Ask the MB: Tag Heuer and Ruby Helmets
Q: Love the site, I check it on a daily basis. I wanted to weigh in on the whole helmet/scooter issue. I live in Paris and drive a Vespa Gran Turismo, and I just bought this helmet, which I thought you would like. Let me know if you think I made a mistake. The most popular helmets in Paris are Ruby (http://boutiqueruby.com/?lang=eng#/main) but I am not sure about wearing a 1000€ helmet with a picture of Karl Lagerfeld kissing it.
--Tonio

A: Tonio, you definitely did not make a mistake. But even at more than twice the price, don't dismiss that Ruby. It's limited edition (100), by being covered in tweed makes for desirably nubby fall/winter head protection, and it's unlikely Lagerfeld will be kissing it while you're tooling around the Marais.

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