Magnificent Bastard

Wednesday, June 20, 2018



Ask the MB: Untuckit Sport Shirts

Ask the MB: Untuckit Sport Shirts

Q: Do you agree Untuckit shirts are the equivalent of the Sansabelt pants? The new shirt company seems to be spending an enormous amount on advertising this silly idea.
—Dave

A: We think you're giving Untuckit too much credit. Sansabelt's innovation was to eliminate the need for a belt by elasticizing waistbands, thus disrupting dressing by automating pant tightening and putting an entire accessory category on the endangered species list. To match Sansabelt's achievement, a company would need to engineer a similar sartorial breakthrough, like combining socks with shoes or boxers with pants.

All Untuckit did was circumcise sport shirts.

That's not to dismiss Untuckit's value in the marketplace. Despite our long-standing admonishments against the practice, some guys cannot resist the urge to expose their hemlines. Any technology that spares them from looking like Obama throwing out a ceremonial first pitch qualifies as progress.

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