Magnificent Bastard

Saturday, July 26, 2025



The Wall Street Journal Should Stick to P/E Ratios

<em>The Wall Street Journal</em> Should Stick to P/E Ratios
The Wall Street Journal isn't known for its style coverage, and rightfully so. Yesterday's piece on "How to Pull Off 'CEO Casual'" highlighted Trevor Kaufman, chief executive of digital-branding agency Schematic. He might be pardoned for watching Mad Men "with zeal," but wearing no-iron cotton Brooks Brothers dress shirts and pressing his Levi's 501s turns the MB aesthetic of artful dishevelment right on its head. Squatting on desktops is also off-MB-brand.

POURCAST

BETA

Southside (MB-Bastardized)

  • 2 oz gin
  • 1 oz fresh lemon juice
  • 1 sugar cube (or half teaspoon simple sugar)
  • soda water (if desired)

Place the sugar cube at the bottom of a lowball glass, add the fresh lemon juice, and mash with the back of a spoon. Fill two-thirds with ice and the gin and stir for at least 30 seconds. Add soda water, if desired, and give a quick stir. Garnish with a lemon wedge.

In-Depth Southside (MB-Bastardized) Coverage:

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