Magnificent Bastard

Monday, March 18, 2019



Ask the MB: What Happened to the YOOX Brand 8?

Ask the MB: What Happened to the YOOX Brand 8?

Q: Hello, MB! I have recently discovered the YNAP "8" brand and was impressed with the quality, design, and bang-for-the-buck ratio. However, there is not much information about it on the internet, your Sept 7, 2017 post being the most comprehensive material. Anyhow, 8 items are suddenly unavailable @ yoox.com, and I'm wondering whether you have any insight on this. Is this a temporary situation? Is the line permanently discontinued? Any thoughts would be great, thanks.
—Irene

A: We have a post that's the most comprehensive on the internet, no matter how esoteric? That's a first, and we are celebrating with a round (or two) of Magnificent Bastard Cocktails.

Yum!

We agree with you on 8, of course, and it would be a bummer if YNAP shuttered the brand. We asked YOOX about it via Twitter. While it's somewhat cryptic, and perhaps written by someone whose first language is Italian (check the time), it sounds like 8 might not be dead just yet.

Stay tuned right here, Irene, to the internet's leading source of 8 news.

POURCAST

BETA

Sazerac

  • 3 shots rye whiskey (or to taste)
  • 1 sugar cube
  • Peychaud's Bitters
  • quarter shot of Absinthe
  • lemon twist

Soak the sugar cube with the bitters and place in the bottom of a highball glass. Mash with the back of a spoon (or muddler, which we hope has not been used to make a Mojito), add the rye whiskey and fill the glass with ice. Stir for about 30 seconds and then strain into another lowball glass that has been rinsed with Absinthe and filled about halfway with ice. Garnish with a lemon twist.


In-Depth Sazerac Coverage:

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