Magnificent Bastard

Monday, July 22, 2019



Ask the MB: What Happened to the YOOX Brand 8?

Ask the MB: What Happened to the YOOX Brand 8?

Q: Hello, MB! I have recently discovered the YNAP "8" brand and was impressed with the quality, design, and bang-for-the-buck ratio. However, there is not much information about it on the internet, your Sept 7, 2017 post being the most comprehensive material. Anyhow, 8 items are suddenly unavailable @ yoox.com, and I'm wondering whether you have any insight on this. Is this a temporary situation? Is the line permanently discontinued? Any thoughts would be great, thanks.
—Irene

A: We have a post that's the most comprehensive on the internet, no matter how esoteric? That's a first, and we are celebrating with a round (or two) of Magnificent Bastard Cocktails.

Yum!

We agree with you on 8, of course, and it would be a bummer if YNAP shuttered the brand. We asked YOOX about it via Twitter. While it's somewhat cryptic, and perhaps written by someone whose first language is Italian (check the time), it sounds like 8 might not be dead just yet.

Stay tuned right here, Irene, to the internet's leading source of 8 news.

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  • 2 oz Plymouth gin
  • 3/4 oz lemon juice
  • 1/2 oz Luxardo maraschino liqueur
  • 1/8 oz crème de violette

Lightly shake, strain into a chilled cocktail glass, garnish with lemon twist.


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