Magnificent Bastard

Friday, May 24, 2019



Ask the MB: What Happened to the YOOX Brand 8?

Ask the MB: What Happened to the YOOX Brand 8?

Q: Hello, MB! I have recently discovered the YNAP "8" brand and was impressed with the quality, design, and bang-for-the-buck ratio. However, there is not much information about it on the internet, your Sept 7, 2017 post being the most comprehensive material. Anyhow, 8 items are suddenly unavailable @ yoox.com, and I'm wondering whether you have any insight on this. Is this a temporary situation? Is the line permanently discontinued? Any thoughts would be great, thanks.
—Irene

A: We have a post that's the most comprehensive on the internet, no matter how esoteric? That's a first, and we are celebrating with a round (or two) of Magnificent Bastard Cocktails.

Yum!

We agree with you on 8, of course, and it would be a bummer if YNAP shuttered the brand. We asked YOOX about it via Twitter. While it's somewhat cryptic, and perhaps written by someone whose first language is Italian (check the time), it sounds like 8 might not be dead just yet.

Stay tuned right here, Irene, to the internet's leading source of 8 news.

POURCAST

BETA

Southside (MB-Bastardized)

  • 2 oz gin
  • 1 oz fresh lemon juice
  • 1 sugar cube (or half teaspoon simple sugar)
  • soda water (if desired)

Place the sugar cube at the bottom of a lowball glass, add the fresh lemon juice, and mash with the back of a spoon. Fill two-thirds with ice and the gin and stir for at least 30 seconds. Add soda water, if desired, and give a quick stir. Garnish with a lemon wedge.


In-Depth Southside (MB-Bastardized) Coverage:

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